You buy a pair of Topshop shorts, you blog about it. You covet a pair of Christian Louboutin shoes, you blog about it. You cover a fashion show, you blog about it. Everyone has an opinion. Everyone has a voice.
The other day I stumbled upon a blog which was quite normal, I suppose. It contained a line stating about what the post was aiming at then followed upon dozens of picture from Google Images. The same pattern was followed post after post which became quite monotonous. There is nothing wrong in blogging about photographs but I questioned that if we wanted to see your good googling skills, why would we visit a blog? Why can’t we Google whatever we like? The Google offers the same purpose as your blog does but your blog only displays the pictures in a more orderly fashion.
I feel that fashion blogging is divided in different categories- There is personal style, then Fashion writing, Fashion Photography and Illustration. Each has their own strengths but the personal style blogs are perhaps the most famous ones. That doesn’t matter at all. What matters in a blog is the blogs originality which I think doesn’t come from just copy pasting Google images and writing a line about them respectively.
I remember reading an interview on The Business of Fashion with Suzy Menkes where she talked about the influence on the fashion world from fashion blogging. She said that “The world changed when fashion instead of being a monologue, became a conversation. And that’s never going to stop.” I think that sums up about the influence wholly.
But have you ever thought about the answer to the question (if you are a blogger) – Why should we read your blog? I am not going to waxing eloquence on why you should read mine, but do the bloggers have the answer to the above question?
A blog should only be created with a purpose. And what purpose do I have? My purpose is to make my voice reach the other side of the world.